Soft Sparkles E-Commerce Website

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Tech Stack:

  • Platform: Squarespace – core CMS, layout engine, hosting

  • Key Features:
    • Responsive Design:
      Automatically optimized for mobile and desktop through Squarespace’s base templates
    • Product Showcase:
      Clean product pages for tote bags and pillowcases, focused on visuals and descriptions
    • Contact‑Based Purchasing:
      No on‑site checkout; customers purchase via direct contact or through linked Etsy listings
    • Brand Storytelling:
      Warm, minimalist layout that highlights craftsmanship and product personality
    • External Integrations:
      Links to Etsy, Socials, and email for customer communication and sales
    • Analytics:
      Squarespace’s built‑in analytics for traffic, page views, and visitor behavior

 

I built the Soft Sparkles website using the Basic Squarespace tier, focusing on creating a warm, minimalist digital presence that highlights the brand’s handcrafted products. Since this tier doesn’t include advanced code injections or e‑commerce tools, I worked entirely within Squarespace’s native features to design a clean, responsive layout that feels approachable and easy to navigate.


My goal was to showcase the products through strong visuals and simple storytelling. Each page is structured to guide visitors through the brand’s personality, with clear descriptions and curated images that reflect the charm behind the items. Because purchasing happens through direct contact or Etsy, I designed the site to act as a polished storefront rather than a full online shop.


I used Squarespace’s built‑in style editor to customize fonts, colors, and spacing, and relied on its native analytics to monitor traffic and engagement. External links to Etsy, Instagram, and email help extend the brand’s reach while keeping the experience cohesive. Overall, the site demonstrates my ability to work within platform constraints while still delivering a clean, branded, user‑friendly experience.